• About Us
  • Advertise
  • Contact Us
  • DMCA
  • Privacy Policy
  • Follow on Google News
Sunday, May 28, 2023
  • Login
Country First
  • Home
  • India
    • National
    • State News
  • World
  • Business
  • Education
  • Entertainment
  • Lifestyle
    • Health & Fitness
    • Fashion & Beauty
    • Travel
    • Food
    • Photography
  • Tech
    • App News
    • Gadgets
  • Auto
  • Others
    • Sports
    • Agriculture
    • Science
    • Astrology
    • Finance/Money
    • Press Release
    • Religion
    • Social Work
No Result
View All Result
  • Home
  • India
    • National
    • State News
  • World
  • Business
  • Education
  • Entertainment
  • Lifestyle
    • Health & Fitness
    • Fashion & Beauty
    • Travel
    • Food
    • Photography
  • Tech
    • App News
    • Gadgets
  • Auto
  • Others
    • Sports
    • Agriculture
    • Science
    • Astrology
    • Finance/Money
    • Press Release
    • Religion
    • Social Work
No Result
View All Result
Country First
No Result
View All Result

Shark Tank India Fame Keto India rebrands to Livofy, raises 550k USD

Country First by Country First
November 7, 2022
in Business
Reading Time: 4 mins read
A A
0
Share on FacebookShare on Twitter

Keto India was launched in 2019 by Sahil Pruthi following an intense two-year-long research period where he investigated the benefits of nutrition and supplementation in Weight Loss and Lifestyle Disease Management. Now the company is rebranding itself as Livofy to reflect its broadened focus. The rebranding is happening in concurrence with a boost in investment the company has received from various outlets that have seen the potential for profit and growth in their unique approach to healthcare.

The company was born out of a need to find non intrusive treatments to modern lifestyle based health concerns, Sahil had focused on the keto diet as the primary approach to combating problems like Weight Loss, Hypothyroidism, PCOS (Poly Cystic Ovary Syndrome), Diabetes etc. The venture is based on a sophisticated AI protocol which provides users with personalised care protocol taking their health background, meal preferences, and body parameters into account. The result is a complete nutrition and supplement plan specifically curated to impact the health concerns of each individual client

You might also like

RLG Systems India Announces Launch of Eco-friendly Play Area Constructed from Tyres in association with Noida Authority

RLG Systems India Announces Launch of Eco-friendly Play Area Constructed from Tyres in association with Noida Authority

May 26, 2023
In a journey of healing and meditation, Anant Oorja Safar bags the ‘Most Promising Spiritual Organization Award’

In a journey of healing and meditation, Anant Oorja Safar bags the ‘Most Promising Spiritual Organization Award’

May 25, 2023

Sahil presented his brand on SharkTank India, looking for investment and mentorship, and although he was offered an investment of 1.6 crore INR in exchange for 16% equity in the company. The offer, made to ‘genuine, smart founders‘ as one of the investors said, was collectively from four Sharks, Ashneer Grover, MD of Bharat Pe, Peyush Bansal, CEO of Lenskart, Namita Thapar, ED of Emcure Pharmaceuticals, and Aman Gupta, CMO of BoAt. Although a  genuinely lucrative opportunity, Sahil ultimately decided to forego it, and stick to his own vision, and valuation, for the company. But one advice he did retain from the Sharks was the suggestion to rebrand itself from its unitary alignment with the Keto diet.

Sahil’s appearance on Shark Tank India helped promote his product and service to a wider array of clients and investors, and he was soon flooded with offers more in line with his ideas. The company was picked up by start up investors like Ivy Growth Partners and Amity Technology Incubator, which helped expand the repertoire of services being provided, and develop a more involved user experience and interface. Additionally, Livofy (Previously Keto India) also attracted multiple investors who injected money into the venture. Mr Amit Singhal (Founding Partner, Fluid Ventures), Manish Aggarwal (Managing Partner, Real Time Angel Fund), Nitin Gupta (Founder Etherea) along with a network of other angel investors, Mr Atul and AshishJain of RosinJewels came on board, and other influential High Net-worth Individuals like Mayyank Jain and Gauri Chachad also backed the company, and helped it transition from Keto India into Livofy with a total of 550k USD raised in funds.   

Livofy has also been selected as a part of coveted Stanford Seed Program.

Livofy has a network of Advisors including Dr Anuj Dhariwal (Ex Bain, Bayer), Prabhat Gupta (Founder, Ex CTO of Travel Triangle), Rahul Rosha (Founder Novique Health) and Mr Kapel Malhotra (Founder, Total Solutions) who advise the company across technology, product, growth, healthcare and strategy.

Livofy as a brand had already been a part of Keto India’s overarching umbrella for a while, meant for clients who wanted to go beyond the ketogenic diet. Sahil soon realised that his own vision with the company also surpassed the confines of that specific diet, and decided to rebrand it completely to Livofy.

The term Livofy is an abbreviation of the phrase Live For Yourself. As a philosophy it reflects what the brand has always stood for, a reclamation of our lives from the clutches of problems that come with adopting the pace and practices of a modern, urban lifestyle.

During his research about nutrition, Sahil Pruthi realised that dietary control was not simply about the number of calories being consumed with each serving, but also the micro and macro nutrients contained within the food that impacts the body at a cellular and hormonal level. Since its inception, the company has served over 10k clients, and the customer insight they gained pointed towards the demand for an integrated personalised approach, as opposed to simple dietary plans.

Thus the new Livofy brand is focused on providing a more holistic lifestyle overhaul for its clients, identifying and addressing problem areas unique to every person with the help of health coaches and nutritionists through personalised diets, supplementations and tests. The target of current lifestyle diseases like PCOS, Obesity, Thyroid, Diabetes, Hypertension remains firm, as Livofy aims to reduce and eradicate their debilitating effects on the world population.

Sahil and his team are driven by the famous quote, A healthy person has a thousand wishes, a sick person only has one. Livofy is here to make sure that people are able to live healthy lives, free from chronic pain and ailments, and dream and live out all of their thousand wishes.    

Website: https://www.livofy.com

Instagram Page: https://www.instagram.com/livofy.health

Tags: keto dietKeto Indiaketogenic dietLivofySahil PruthiShark Tank IndiaWeight Loss and Lifestyle Disease Management
Previous Post

Shobha Yatra marks the beginning of the Sanatan Sanskriti Samagam

Next Post

Astrologer Ankit Sharma won Best Astrologer in India Title with National Glory Award presented by Glaze Media Private

Country First

Country First

Related Posts

RLG Systems India Announces Launch of Eco-friendly Play Area Constructed from Tyres in association with Noida Authority

RLG Systems India Announces Launch of Eco-friendly Play Area Constructed from Tyres in association with Noida Authority

by Country First
May 26, 2023
0

Noida (Uttar Pradesh), : RLG Systems India Private Limited is happy to announce the launch of the Waste Tyre Play...

In a journey of healing and meditation, Anant Oorja Safar bags the ‘Most Promising Spiritual Organization Award’

In a journey of healing and meditation, Anant Oorja Safar bags the ‘Most Promising Spiritual Organization Award’

by Country First
May 25, 2023
0

Anant Oorja Safar, at the prestigious Mumbai Achievers Awards, was declared the ‘Most Promising Spiritual Organization’. Mumbai (Maharashtra) : An...

Refer and Earn with FairPlay: Enjoy a 15% Referral Bonus

Refer and Earn with FairPlay: Enjoy a 15% Referral Bonus

by Country First
May 23, 2023
0

FairPlay, the renowned online gaming platform, offers an exciting referral program where players can enjoy a generous 15% referral bonus....

New Delhi, India: A Summit on India’s G20 Presidency and Sustainability & Unveiling of the Biography – J.C. Chaudhry – An Incredible Aakash Story by AsiaOne

New Delhi, India: A Summit on India’s G20 Presidency and Sustainability & Unveiling of the Biography – J.C. Chaudhry – An Incredible Aakash Story by AsiaOne

by Country First
May 18, 2023
0

AsiaOne Magazine has organized a summit on Sustainability in Post Covid Times at The Grand Vasant Kunj, New Delhi, India....

Next Post
Astrologer Ankit Sharma won Best Astrologer in India Title with National Glory Award presented by Glaze Media Private

Astrologer Ankit Sharma won Best Astrologer in India Title with National Glory Award presented by Glaze Media Private

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Related Post

Motor industry, Magnetic tools industry, Meter industry and Automation industry are the sectors in India that we see potential demand

December 7, 2021

Influencerquipo presents Most Confident plus Size Influencer of the year- Jaanvi

August 11, 2021

Income Tax Department conducts searches in Kolkata

January 1, 2021

Category

  • Agriculture
  • App News
  • Astrology
  • Auto
  • Business
  • Education
  • Entertainment
  • Fashion & Beauty
  • Finance/Money
  • Food
  • Gadgets
  • Health & Fitness
  • Lifestyle
  • National
  • Photography
  • Politics
  • Press Release
  • Religion
  • Science
  • Social Work
  • Sports
  • State News
  • Tech
  • Travel
  • World

Tags

Ace Entrepreneur Ahmedabad Artificial intelligence Bengaluru Blockchain technology Content Creator COVID-19 CSIR DBT Delhi DeSpace Protocol Digital Marketing DST Dubai Education entrepreneur environment Fairplay Ginny Kapoor Gujarat Hyderabad India's Most Prominent Pageant Indian Institute of Technology Influencer Influencerquipo Kingston Technology K Raheja Corp Homes MoES Mr. Gagandeep Kapoor Mrs.INDIA Galaxy Mrs.INDIA Galaxy 2022 Mumbai Music Industry National Pageant Mrs.INDIA Galaxy 2022 NFT Noida pandemic photography Pune real estate research social media Surat TTK Prestige Vibrant Concepts

Country First is a digital news and story platform that bring you the news, articles, stories, and opinions on the latest happenings worldwide covering various sectors like nation, politics, and governance, social sector, review, foreign affairs, defence and security, latest review, lifestyle, entertainment, sports, technology, auto sectors, education, business and start-ups updates, Agriculture, Science, finance, money, food, and culture, etc.

  • About Us
  • Advertise
  • Contact Us
  • DMCA
  • Privacy Policy
  • Follow on Google News

© 2022 Country First

No Result
View All Result
  • About Us
  • Advertise
  • Contact Us
  • DMCA
  • Home
  • Privacy Policy

© 2022 Country First

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In