• About Us
  • Advertise
  • Contact Us
  • DMCA
  • Privacy Policy
  • Follow on Google News
Tuesday, May 20, 2025
  • Login
Country First
  • Home
  • India
    • National
    • State News
  • World
  • Business
  • Education
  • Entertainment
  • Lifestyle
    • Health & Fitness
    • Fashion & Beauty
    • Travel
    • Food
    • Photography
  • Tech
    • App News
    • Gadgets
  • Auto
  • Others
    • Sports
    • Agriculture
    • Science
    • Astrology
    • Finance/Money
    • Press Release
    • Religion
    • Social Work
No Result
View All Result
  • Home
  • India
    • National
    • State News
  • World
  • Business
  • Education
  • Entertainment
  • Lifestyle
    • Health & Fitness
    • Fashion & Beauty
    • Travel
    • Food
    • Photography
  • Tech
    • App News
    • Gadgets
  • Auto
  • Others
    • Sports
    • Agriculture
    • Science
    • Astrology
    • Finance/Money
    • Press Release
    • Religion
    • Social Work
No Result
View All Result
Country First
No Result
View All Result

Indian Direct Selling Industry to Grow Threefolds By 2025

Country First by Country First
December 28, 2021
in Business
Reading Time: 3 mins read
A A
0
Share on FacebookShare on Twitter

Introduction

Despite an ongoing global pandemic, the direct selling industry all across the globe has been fructifying. Business entities involved in direct sales embraced the “new normal” and moved towards a digital course of action to promote their products and reach their customer bases. 

You might also like

Quick Scaleup Technologies: How a Patna-Based Startup is Powering Global Digital Growth

Quick Scaleup Technologies: How a Patna-Based Startup is Powering Global Digital Growth

May 20, 2025
ClinicSpots Digital Services: Empowering Healthcare Brands with Proven Digital Growth

ClinicSpots Digital Services: Empowering Healthcare Brands with Proven Digital Growth

May 20, 2025

Direct Selling in India

The Indian Direct Selling Association (IDSA) regulates direct selling in India. IDSA connects the industry and policy-making bodies of the Government in order to facilitate direct selling in India. The Model Framework for Guidelines on Direct Selling, which was notified on October 26, 2016, provided the basis for the direct selling industry’s regulatory framework. However, the Model Framework for Guidelines on Direct Selling 2016 was advisory on the basis of which states were expected to frame their policies and implement their own mechanisms to keep an eye on the direct selling activities within their states. Only a couple of states notified their guidelines throughout a four-year-long period, while no other state adopted or formulated under any state or central legislation.

Therefore, the Consumer Affairs Ministry has introduced the Consumer Protection (Direct Selling) Draft Rules, 2021.

Consumer Protection (Direct Selling) Draft Rules, 2021- A boon to the Direct Selling Industry 

In the case of Amazon Seller Services Pvt. Ltd. and Ors. v. Amway India Enterprises Pvt. Ltd. and Ors, the Supreme Court passed a landmark judgment wherein the Delhi High Court allowed E-commerce entities to advertise and sell products of Amway without their consent. This judgment, in a way, highlighted the failure of the Model Framework for Guidelines on Direct Selling 2016 and indicated a pressing need for new regulations for direct selling, which led to the formation of Consumer Protection (Direct Selling) Draft Rules 2021.

The Consumer Protection (Direct Selling) Draft Rules, 2021 lays down a proper mechanism that has increased the amount of revenue generated in the direct selling industry. It has also been promoting entrepreneurship, job creation, women’s empowerment, skill development, and projects that address crucial social concerns. The direct selling industry in India is currently pegged at around Rs. 17,000 crores and is expected to touch Rs. 64,500 crores by the year 2025. 

According to industry projections, by 2025, the sector will employ nearly 18 million people. Therefore, due to its growth potential, it would be pivotal for the direct selling industry to be recognized and governed by Indian laws. These draft rules are intended to protect and promote the interests of India’s more than 7 million direct sellers and their clientele and help the Indian direct selling industry grow. Apart from that, it aims to protect ethical business models.

According to a recent IDSA survey, millennials account for about 40% of direct sellers in India. These numbers are anticipated to expand as the millennial population grows and conducts business efficiently. With over 3.6 million female entrepreneurs, the industry also significantly encourages women’s entrepreneurship.

As customer satisfaction and corporate success go hand-in-hand, businesses need to design effective ways to defend their customers’ interests, and the direct selling industry is not immune from the same. According to the proposed direct selling guidelines, every direct selling entity must have dedicated executives to resolve issues and comply with government regulations. Such businesses would also be obliged to have a customer service line available 24 hours a day and seven days a week to address any difficulties. Direct Selling will be prohibited from charging distributors any admission or registration fees and will also be banned from charging distributors for the cost of equipment and materials used in sales demonstrations. Furthermore, all direct selling companies must have a product return and refund policy in place so that any client may return the products purchased if necessary.

Conclusion

Considering India’s enormous market size and economy, the direct sales industry is expected to increase threefold in the near future. Streamlining direct selling regulatory procedures will aid enterprises in exceeding their growth thresholds, resulting in the creation of millions of new entrepreneurs across the country. As a result, the publication of the Draft Rules has been warmly welcomed by all stakeholders involved. These laws, once enacted, would close the regulatory vacuum in India’s direct selling business and aid to its growth, benefitting all stakeholders, including direct selling companies, direct sellers, and consumers in general.

About the Author: 

Adv. P. M. Mishra is a lawyer working as Managing Partner of Finlaw Associate, Director at Finlaw Consultancy Pvt. Ltd., India, Finjuris Counsels LLC, UAE & BCH Consulting, Estonia, and Europe.

You can check about them on this website: www.finlaw.in

Tags: Adv. P. M. MishraConsumer Affairs MinistryConsumer ProtectionDirect Selling in IndiaFinjuris Counsels LLCFinlaw AssociateFinlaw Consultancy Pvt. Ltd.IDSAIndian Direct Selling IndustryThe Indian Direct Selling Association (IDSA)UAE & BCH Consulting
Previous Post

Array Networks has earned a niche as one of the Top Three ADC Players in India in Q3 2021, Reports IDC

Next Post

Being Mysterious with Nihshank Upadhyay. Code of Life #2

Country First

Country First

Related Posts

Quick Scaleup Technologies: How a Patna-Based Startup is Powering Global Digital Growth

Quick Scaleup Technologies: How a Patna-Based Startup is Powering Global Digital Growth

by Country First
May 20, 2025
0

Patna, (Bihar), , May 20, 2025:  The year was 2022. While many were still adjusting to the post-pandemic world and...

ClinicSpots Digital Services: Empowering Healthcare Brands with Proven Digital Growth

ClinicSpots Digital Services: Empowering Healthcare Brands with Proven Digital Growth

by Country First
May 20, 2025
0

In an era where over 75% of patients research online before choosing a healthcare provider, ClinicSpots Digital Services stands at...

Pahia: A Mohali-Based Startup Empowering Street Vendors with Technology

Pahia: A Mohali-Based Startup Empowering Street Vendors with Technology

by Country First
May 12, 2025
0

Punjab, May 12th 2025: In a world where convenience is key and technology drives connection, Pahia Infotech Private Limited brings...

Jivanrang: How One Woman’s Childhood Sparked a Movement to Reimagine Eldercare in Urban India

Jivanrang: How One Woman’s Childhood Sparked a Movement to Reimagine Eldercare in Urban India

by Country First
May 6, 2025
0

Thane, (Maharashtra) , 6th of May, 2025: In the quiet corners of Thane city, a quiet revolution is unfolding—one that...

Next Post

Being Mysterious with Nihshank Upadhyay. Code of Life #2

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Related Post

APL Apollo unveils Apollo GP Pipes to ensure resistance to corrosive environment

August 31, 2021
Shaping the National Schools with International Accreditation Standards Council for International American Accreditation New York now launching in India

Shaping the National Schools with International Accreditation Standards Council for International American Accreditation, New York now launching in India

January 30, 2023
Live Life Every Moment in 2022 at Modern Luxury Senior’s Residence

Live Life Every Moment in 2022 at Modern Luxury Senior’s Residence

April 2, 2022

Category

  • Agriculture
  • App News
  • Astrology
  • Auto
  • Business
  • Education
  • Entertainment
  • Fashion & Beauty
  • Finance/Money
  • Food
  • Gadgets
  • Health & Fitness
  • Lifestyle
  • National
  • Photography
  • Politics
  • Press Release
  • Religion
  • Science
  • Social Work
  • Sports
  • State News
  • Tech
  • Travel
  • World

Tags

Ace Entrepreneur actor Ahmedabad Artificial intelligence Bengaluru Blockchain technology BRICS CCI COVID-19 Cryptocurrency CSIR Delhi Digital Marketing DST Education entrepreneur Fairplay Ginny Kapoor Gujarat Gurugram Hyderabad India's Most Prominent Pageant Indian Institute of Technology Influencer Influencerquipo innovation Kingston Technology K Raheja Corp Homes LANXESS memory products and technology solutions Mr. Gagandeep Kapoor Mrs.INDIA Galaxy Mrs.INDIA Galaxy 2022 Mumbai Music Industry National Pageant Mrs.INDIA Galaxy 2022 pandemic photography producer Pune real estate Shan Se Entertainment Shantanu Bhamare Surat technology solutions Vibrant Concepts

Country First is a digital news and story platform that bring you the news, articles, stories, and opinions on the latest happenings worldwide covering various sectors like nation, politics, and governance, social sector, review, foreign affairs, defence and security, latest review, lifestyle, entertainment, sports, technology, auto sectors, education, business and start-ups updates, Agriculture, Science, finance, money, food, and culture, etc.

  • About Us
  • Advertise
  • Contact Us
  • DMCA
  • Privacy Policy
  • Follow on Google News

© 2022 Country First

No Result
View All Result
  • About Us
  • Advertise
  • Contact Us
  • DMCA
  • Home
  • Privacy Policy

© 2022 Country First

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In