The Indian real estate marketing industry is seeing a trend being created where agencies specialising in real estate are changing the way that luxury properties are marketed. One such agency that has made headlines is Socixmedia LLP, based in Mumbai, which has been nominated for the award of “India’s Best Real Estate Marketing Company” at the Global Icon Awards. This is more than just an industry accolade as the company has specialised in solving a problem in the real estate industry.
From a One-Man Vision to a Fast-Growing National Presence
There will always be some kind of big decision behind each successful company. The big decision made by Aaditya Jha was at the young age of 19 when he launched Socixmedia without any money but with the vision to revolutionise real estate marketing with performance-based advertisements. Starting off as a one-man show, the company has grown tremendously and has become a company that has pan-India operations earning several crores.
The story took another turn when Ashwin Jha joined as Co-founder of the company from a very comfortable corporate job life. Both brothers concentrated on developing a company that believed in outcomes and not just marketing jargon and hence were able to make Socixmedia a company which helps in growing the business of premium real estate developers in India.
Changing the Way Premium Real Estate Is Marketed
Indian real estate marketing campaigns have had issues with leads, poor targeting of audiences and focusing on quantity over quality in their marketing strategies. Whereas most agencies seek to offer a wide range of digital services, Socixmedia opted to go down a different route.
This agency only offers advertising for top real estate projects. With its ability to manage multi-crore advertising budgets and designing effective marketing systems for such campaigns, Socixmedia has helped A-grade developers and real estate agents reach out to qualified buyers, sell faster and become more efficient. The company believes in one thing when it comes to marketing and that is marketing should help to generate business.
This strategy has seen the agency make long-term relationships with developers who are in search of performance.
A Nomination That Validates a Performance-First Philosophy
The Global Icon Awards’ nod to Socixmedia as the nominee for the title of ‘India’s Best Real Estate Marketing Company’ is a significant milestone in the entrepreneur’s venture. Instead of seeing the achievement as the end point, Socixmedia sees the achievement as an acknowledgement of the many years of work that have been put into building systems, executing strategies, and delivering results in one of the most competitive industries in India.
Moreover, Socixmedia has added more feathers to its cap, with the recent appearance of its founder at JG University, Gujarat, alongside other entrepreneurs who had appeared on Shark Tank.
As the real estate sector continues to grow in India, Socixmedia continues to assist property developers in moving away from vanity metrics and building their marketing strategies around premium positioning and qualified conversions.
